Megalivestream sessions promoting signature products of Northern provinces and cities taking place within the program framework. (Illustrative photo)

The program is organized to create a platform for connection, exchange, and support among state management agencies, localities, enterprises, cooperatives, business households, and e-commerce platforms, thereby contributing to the enhancement of digital technology application capacity in production and business, the expansion of consumer markets, the promotion of local signature products, and the development of the digital economy across Northern provinces and cities.

The program will host a wide range of activities, including: an exhibition of digital technology models in e-commerce and regional signature products featuring more than 35 booths; a business networking and promotion zone; a state-of-the-art megalivestream zone; and opening, training, and closing events to foster regional linkage in e-commerce development.

E-commerce training activities organized to enhance digital transformation and e-commerce skills for business households. (Illustrative photo)

The program also incorporates practical thematic activities, including: field surveys at selected marketplaces and guidance for small traders on digital transformation; training for market management boards and business households on e-commerce application, tax policy, e-commerce platform trading skills, and brand building; and establishing TikTok channels for markets and commercial streets. The program will additionally convene a panel discussion on solutions for promoting the consumption of Vietnamese goods through e-commerce and developing e-commerce in the Northern region from a policy-to-practice perspective.

Hao Dat Tea Cooperative (Tan Cuong commune) to host the “Vietnamese tea essence reaching further through e-commerce” program

The highlight of the program is the megalivestream sessions showcasing signature products of Northern provinces and cities. In particular, the “Vietnamese Tea Essence Reaching Further Through E-Commerce” program will be organized at Hao Dat Tea Cooperative (Tan Cuong commune), featuring livestream sessions that promote specialty tea products and outstanding OCOP (One Commune One Product) items combined with hands-on tea experiences.

The program is expected to attract the participation of hundreds of enterprises, cooperatives, OCOP entities, and e-commerce platforms from multiple localities. This represents an opportunity for participating units to access new trends, expand consumer markets, and enhance competitiveness, while further affirming Thai Nguyen's role in driving digital transformation and e-commerce development across the northern midland and mountainous regions.