Farmtrip, Presstrip programs organized annually as opportunities to effectively promote Thai Nguyen’s tourism image to visitors

The program brought together tourism experts and scientists; representatives of travel agencies from the three regions of North, Central and South Vietnam; tourism zones, sites and enterprises across the province; as well as a large number of reporters and central and local press agencies.

Within the framework of the program, delegates visited, surveyed, experienced and collected material to serve the promotion of Thai Nguyen tourism. Content focused on representative destinations associated with the advantages of eco-tourism and lake resort tourism, such as Nui Coc Lake and the Ba Be Lake area, while also exploring the distinctive cultural values of ethnic communities in the area.

Distinctive cultural features in the lives of ethnic communities attracting the attention of travel agencies and media organizations through each Farmtrip, Presstrip program

Through the Farmtrip-Presstrip program, Thai Nguyen goes beyond simply promoting destinations to pursue the goal of repositioning the province’s tourism image in a professional, distinctive and culturally rich direction. This is an opportunity for experts, travel agencies and media organizations to directly experience the destination, thereby forming multi-dimensional perspectives and in-depth media products that contribute to spreading the value of “Mountain Lake Tourism” as a distinctive brand of Thai Nguyen.

Nui Coc Lake is one of the key destinations of the Farmtrip-Presstrip Program “Thai Nguyen - Paradise of Mountain Lake Tourism”

At the same time, the program creates a substantive networking space among managers, businesses and the market, promoting the development of new tours and routes associated with eco-tourism, resort tourism and indigenous cultural experiences. Through this, it contributes to enhancing the competitiveness of Thai Nguyen tourism in the context of digital transformation and the increasingly clear trend of personalizing tourist experiences.