HA THAI TEA - the tea brand of Ha Thai Tea Joint Stock Company (Thai Nguyen) has reached global stature

According to the Plan, response activities will be organized throughout April, with the core activities concentrated during National Brand Week, taking place from April 17 to April 24, 2026, under the theme "Vietnam National Brand: Rising in a New Era." These activities aim to strengthen the connection between management agencies and enterprises, emphasizing the orientation for national brand development in the context of digital transformation, green transition, and international integration. In doing so, enterprises are encouraged to pursue innovation, enhance governance capacity, and register for participation in the 2026 National Brand Programme in order to increase their competitive capacity in the marketplace.

Hao Dat tea brand - Tan Cuong, Thai Nguyen (Illustrative photo)

To achieve the above objectives, the Department of Industry and Trade has identified communication work as the core priority. Specifically, the Department will coordinate with the provincial Newspaper, Radio and Television services, the Provincial Electronic Information Portal, and the Department of Industry and Trade's own website to publish the congratulatory message addressed to the Vietnamese business community on Vietnam Brand Day from the Minister of Industry and Trade, and to produce and disseminate feature reports, news articles, and informational content on the purpose and significance of the programme. Communication activities such as banner displays will also be carried out at supermarkets, shopping centres, and on main streets in central wards of Thai Nguyen province from April 17 to April 24, 2026.

In addition, the Department will place emphasis on supporting the registration for participation in the 2026 Vietnam National Brand selection programme, through communicating with and mobilizing enterprises to research and complete their registration dossiers. On April 17, 2026, the Department is expected to participate in the Opening Ceremony of Vietnam National Brand Week and the Vietnam National Brand Forum organized by the Ministry of Industry and Trade, with a view to promoting the achievements and representative products of the locality.

The Opening Ceremony of Vietnam National Brand Week in 2025. (Illustrative photo)

Regarding implementation arrangements, the Trade and Integration Division will serve as the lead unit, coordinating with relevant bodies to carry out the printing and installation of promotional banners and the editing of feature reports and informational content on Vietnam Brand Day, April 20, 2026. This unit will also be responsible for providing guidance and support to enterprises in completing their registration dossiers for the Vietnam National Brand selection program.

Furthermore, Thai Nguyen Newspaper, Radio and Television services, and the Provincial Electronic Information Portal will coordinate with the Department of Industry and Trade to publish the Minister of Industry and Trade's congratulatory message to the business community; to promote products that have been awarded Vietnam National Brand designation by enterprises; and to publicize National Brand Week activities across mass media outlets throughout the province.