Scene of the Conference

According to the plan, the International Tea Festival – Thai Nguyen 2026 is expected to take place in the fourth quarter of 2026, coinciding with the 195th anniversary of the founding of Thai Nguyen Province (November 4, 1831 – November 4, 2026). The Organizing Committee is currently evaluating two venue options for the opening ceremony: a live-action outdoor stage at Ho Nui Coc Resort and Vo Nguyen Giap Square. The program will be organized in a modern manner, combining art, performance technology, and a Tea Carnival parade.

Within the framework of the Festival, a number of distinctive activities are expected to take place, including: the Vietnam Master Tea competition to honor the art of tea preparation and tea culture; the “Heritage Train” program on the Hanoi–Thai Nguyen route, combining the promotion of the tea-growing region and tea culture; an evening tea appreciation tour incorporating 3D Mapping technology; and the development of a brand identity system for the International Tea Festival – Thai Nguyen. In addition, the province will step up promotional activities across media outlets and digital platforms, and organize numerous promotion, trade facilitation, investment connection, and tourism development programs linked to tea culture.

Delegates in discussion at the Conference

At the Conference, delegates focused their discussion on the scale and content of the program, communication work, highlight activities, and plans for mobilizing private-sector and community resources to ensure that the Festival is held effectively, safely, and economically, with broad resonance both domestically and internationally.

Comrade Nguyen Thi Loan, Member of the Provincial Party Standing Committee, Vice Chairwoman of the Provincial People’s Committee, speaking at the Conference

In her concluding remarks at the Conference, Comrade Nguyen Thi Loan, Member of the Provincial Party Standing Committee, Vice Chairwoman of the Provincial People’s Committee, emphasized that the International Tea Festival – Thai Nguyen 2026 is not only a celebration for those who grow and cherish tea but also an opportunity to promote the province’s potential and strengths in culture, tourism, and economic development to domestic and international audiences; therefore, the event must be organized in an innovative manner that creates a distinctive impression. She called on agencies and units to continue reviewing and finalizing the organizational plan and scheme in a direction that is innovative, enhances the experience for residents and visitors, and ensures that each component has its own distinctive highlight reflecting the identity of Thai Nguyen’s tea region. Alongside the key programs, she noted the need to focus on developing signature tourism products linked to the tea-growing region, the tea culture space, traditional craft villages, local cuisine, and community interaction activities, while also promoting the application of digital technology in communication, the promotion of destinations, routes, accommodation facilities, and tourism products; and strengthening the mobilization of private-sector and community resources and encouraging the participation of enterprises, cooperatives, artisans, and residents in building services for visitors.

She assigned the Department of Culture, Sports and Tourism to incorporate the opinions expressed at the Conference and, in coordination with relevant departments, agencies, units, and localities, finalize the Festival’s organizational plan and scheme, ensuring feasibility, effectiveness, and broad resonance, and to progressively build the International Tea Festival – Thai Nguyen into a reputable cultural and economic event of both national and international standing.